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Bon Secours Brings Nationally Recognized Fitness Program to Busy Moms
Forming 20 Moms In Motion® teams connecting women through fitness, social and philanthropic goals
March 17, 2014– Many women today face challenges in balancing full-time careers, a busy home life and raising their children, with little time left for their own fitness and exercise. Bon Secours Virginia Women’s Services, recognizing that women can be better mothers when they care for themselves first, is introducing a leading women’s health fitness program to communities throughout Richmond and Hampton Roads.
Moms In Motion® is a global network of fitness teams for moms, run by moms. The program locally connects women with team-oriented fitness activities, social support with other moms sharing similar fitness goals and philanthropic opportunities. Moms come together at least once a week to exercise and train for a variety of culminating events: a 5K, 10K, half-marathon run or walk, cycling, hiking, or triathlon events. Moms In Motion® provides two separate groups: New Mamas for mom and baby (newborns to one year olds) and Fit Moms, for moms only.
The women stay connected during the week through their team’s own Moms In Motion® webpage, a mobile app and social media. At the beginning of their training, the team picks a charity to support; they may volunteer at a fundraising event to benefit families with newborns in the NICU, while another team hosts a bake sale to buy car seats for low-income families.
“Women today are well informed about their health, but they often lack the time or a friend to help motivate them to exercise,” said Mary Anne Graf, vice president of women’s services, Bon Secours Virginia Health System. “We feel better after exercising; we are energized to tackle our jobs, families and other daily challenges. Moms in Motion® has a proven track record of building strong communities of women who are joining with others to achieve fitness goals. Bon Secours is proud to give moms this needed outlet to help them reach new heights in their health and fitness, while forging new friendships and having fun in the process."
Bon Secours will host 20 teams throughout Richmond and Hampton Roads. Teams are forming now in Richmond in Midlothian, Chesterfield, the West End and in the downtown area. Women can find and register for teams in their local areas online.
Established in California in the late 1990s and quickly adopted in communities across the U.S., Moms In Motion® is based on a firm belief that women can best take care of their families by caring for themselves first,
With an annual enrollment fee of $65 for first-time members and $45 for returning members, Moms In Motion® provides women with countless benefits. Each member receives a complimentary athletic top, a $60 retail value. They benefit from a local team experience integrating weekly training plans, social get-togethers, giving back opportunities and a culminating fitness event as the team's focal point. They can receive information on health, fitness, energy, family fitness and nutrition on the Moms In Motion® website and app. They become part of a community where members return year after year to enjoy the supportive, yet challenging, benefits Moms In Motion® presents. Teams are designed to help improve their fitness level and quality of life. There are additional program fees at the local levels for each training period. Members pay a yearly fee or opt for a monthly payment plan that covers all team training activities. Members train and select from a variety of events to participate in throughout the year.
Moms In Motion® is among several new programs being introduced by Bon Secours in 2014. Through qualitative and quantitative research conducted over the past 12 months, Bon Secours has found that women today are empowered to seek options and resources to support their own individuality. Through this, Bon Secours is expanding and developing new classes and options for women, catering to those women expecting their first child, or women with families and raising young children. For more information, visit http://mybonsecoursbaby.com.